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This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners.

AbstractWe use pathfinder network scaling (PENETS) approach to measure and evaluate theme park visitors' online reviews. PFNETS as an effective tool of big data analytics can be used to identify unobserved meaningful interrelationships between concepts. Although there are many research analyzing online reviews, this study is the first attempt to use an analytical approach of PFNETS to explore online reviews in theme park visitor experiences. The article collects 14,142 effective reviews of the world's first Disneyland in California from TripAdvisor. Using parallel and similarity comparison in pathfinder scaling, four individually but fully connected networks were generated to reveal different visitors' experiences in different segments. The findings indicate the dissimilarity of concept relatedness between different segments and revealed the knowledge gap of marketing to different segments in theme parks.

Understanding cultural values is vital in tourism as these influence an individual's travel experiences and expectations. Students represent an important segment of the international tourist population, and Chinese student tourists are an increasingly significant part of that segment. It is therefore important to understand how cultural values influence Chinese students' experiences and aspirations. Will their past travel experiences influence future aspirations? Using data collected from a free-elicitation method, this paper reports on the travel experiences and aspirations of 284 Chinese students. It explores the notional link between past experiences and future aspirations and discusses the impact of Chinese political history and cultural values on tourist experiences and motivations. Implications for marketing are drawn out.

In this article, we investigate two competitive tour operators (TOs) who choose between traditional tourism strategy (strategy T) and green tourism innovation strategy (strategy G). Our article attempts to address the following important issues using evolutionary game models: when would TOs facing environment-friendly tourists adopt the strategy G? How do TOs set product prices under different strategy combinations? How can the government effectively motivate TOs to pursue green tourism? Our research results show that a green tourism innovation pioneer could monopolize the market under certain conditions. Furthermore, when the environmental preference of tourists is sufficiently low, no TOs would adopt the strategy G; when it is moderate, only the TO with cost advantage (stronger TO) would adopt the strategy G; when it is sufficiently high, both TOs would select the strategy G. Our research also demonstrates that the stronger TO implements the strategy G mostly independent of the rival's decisions, but the opposite is true for the TO with cost disadvantage (weaker TO). We further investigate potential government subsidies that can motivate TOs to carry out green tourism simultaneously. Our results suggest that to be more effective, the government first offer the green subsidy to highly competitive tourism locations and/or more innovative TOs

The purpose of this paper is to examine residents' perceptions of the socio-cultural impacts of tourism in Mangochi, Malawi. This paper is based on results of a survey of 196 households together with ten key informant interviews. A concurrent triangulation mixed method was used to ensure well-validated and substantiated findings. The study findings indicate that local residents perceive specific positive and negative socio-cultural impacts of tourism in their community. Some of the positive socio-cultural impacts of tourism include the provision of jobs; improved personal incomes; stimulation of the local economy and improved security in the destination area. However, the study also revealed two major negative socio-cultural impacts of tourism: the migration of people to the area in search of jobs; and the influence of Western visitors on local culture and "the way of life" of local people due to the demonstration effect. The paper indicates the degree to which local residents perceive different socio-cultural impacts of tourism development in an African local community setting. Therefore, the paper will assist tourism planners and local government in the planning and implementation of tourism development strategies for the area aiming at consolidating local residents' support for tourism.

Zhihong Li,1,* Yuqian Li,1,* Feifei Xu,2,* Xi Zhang,3 Qiang Tian,4 Lihong Li1 1Department of Neurosurgery, Tangdu Hospital, 2Department of Foreign Languages, 3Department of Biomedical Engineering, 4Department of Radiology, Tangdu Hospital, The Fourth Military Medical University, Xi'an, Shaanxi Province, People's Republic of China *These authors contributed equally to this work Abstract: Two prevalent therapies for the treatment of spontaneous intracerebral hemorrhage (ICH) in basal ganglia are, minimally invasive puncture and drainage (MIPD), and endoscopic surgery (ES). Because both surgical techniques are of a minimally invasive nature, they have attracted greater attention in recent years. However, evidence comparing the curative effect of MIPD and ES has been uncertain. The indication for MIPD or ES has been uncertain till now. In the present study, 112 patients with spontaneous ICH in basal ganglia who received MIPD or ES were reviewed retrospectively. Baseline parameters prior to the operation, evacuation rate (ER), perihematoma edema, postoperative complications, and rebleeding incidences were collected. Moreover, 1-year postictus, the long-term functional outcomes of patients with regard to hematoma volume (HV) or Glasgow Coma Scale (GCS) score were judged, respectively, by the case fatality, Glasgow Outcome Scale (GOS), Barthel Index (BI), and modified Rankin Scale (mRS). The ES group had a higher ER than the MIPD group on postoperative day 1. The MIPD group had fewer adverse outcomes, which included less perihematoma edema, anesthetic time, and blood loss, than the ES group. The functional outcomes represented by GOS, BI, and mRS were better in the MIPD group than in the ES group for patients with HV 30–60 mL or GCS score 9–14. These results indicate that ES is more effective in evacuating hematoma in basal ganglia, while MIPD is less invasive than ES. Patients with HV 30–60 mL or GCS score 9–14 may benefit more from the MIPD procedure than from ES. Keywords: intracerebral hemorrhage, minimal invasive, endoscopy, puncture, basal ganglia